SHUMBB Instagram Education Session
Onward Setonia Brings Instagram To Educate Men’s Basketball About Utilizing Platforms.
In a dynamic collaboration, Onward Setonia recently joined forces with Instagram to conduct an Instagram Educational Session with the Seton Hall Men's Basketball team. This unique initiative delved into crucial topics such as Name, Image, and Likeness (NIL), content strategy, and brand deals, offering valuable insights for the players to navigate the evolving landscape of social media in the realm of collegiate athletics.
The session kicked off with a comprehensive exploration of NIL, a game-changer in the world of college sports. Onward Setonia, now known for its commitment to empowering student-athletes, facilitated discussions on the opportunities and responsibilities associated with NIL. The players gained a deeper understanding of how to leverage their personal brand for endorsement deals, collaborations, and other ventures.
One of the highlights of the session was the exploration of effective content strategy on Instagram. With the platform being a visual-centric space, the Seton Hall Men's Basketball team received tailored guidance on creating engaging and authentic content that resonates with their audience. From behind-the-scenes glimpses to showcasing their unique personalities, the players learned how to connect with fans and build a loyal following.
Brand deals took center stage as the session progressed, with Instagram sharing insights on how athletes can establish and maintain fruitful partnerships with brands. Understanding the nuances of collaboration and maintaining authenticity emerged as key takeaways for the Seton Hall athletes, equipping them with the knowledge to make informed decisions in their endorsement endeavors.
Mike McBride, Seton Hall's Deputy Athletic Director for Strategic Initiatives, NIL, and Revenue Generation, expressed his enthusiasm for the collaborative session, stating, “The Instagram Educational Session marks a significant step in equipping our student-athletes with the knowledge and skills needed to navigate the ever-changing landscape of collegiate athletics. By partnering with Instagram, we are empowering our players to not only excel on the court but also in the digital arena, where personal branding and NIL opportunities are paramount. This initiative reflects our commitment to providing a comprehensive and forward-thinking approach to the development of our student-athletes, ensuring they are well-prepared for success both during and beyond their collegiate careers.”
Onward Setonia's strategic partnership with Instagram underscores the growing importance of social media literacy in the world of college sports. By providing student-athletes with the tools to navigate the digital landscape responsibly, this collaboration ensures that the Seton Hall Men's Basketball team is well-prepared for the opportunities that arise in the era of NIL. This partnership, spearheaded by Mason Bashkoff, Community Engagement Lead at Onward Setonia, subtly yet significantly highlighted the commitment of Onward Setonia to holistic development beyond the court.
