The Onward Setonia Marketplace is the one-stop-shop for fans and brands to drive Seton Hall student-athlete NIL opportunities. Fans can directly impact student-athlete NIL with the purchase of a product.

Onward Setonia
Store

Replica Jerseys, Short Courts, and Flagman!

Lobo Coffee Company

Pirates Roast Coffee

ECommerce
Retailer

SHU Apparel co-branded with Student-Athletes.

Bookstore
Retailer

SHU Apparel co-branded with Student-Athletes.

The Hall Shop

Theme Tees, SHU Gear, and more

Onward Setonia Market Partners provide companies and supporters direct access to creating NIL opportunities and supporting Seton Hall student-athletes through experiences, activations, and new business opportunities.

Athlete NIL Marketplace

Connect with Student-Athletes for Unique Opportunities.

Rights &
Licensing

Creating Partnerships between Brands and Student-Athletes.

Student-Athlete Partnerships

Creating Partnerships between Brands and Student-Athletes.